Distribution is a major and fundamental part of the film industry, and deals with ‘launching and sustaining films in the market place’*. Theatrical distribution (showing the films at cinemas) is the usual way feature films open, and is the distribution filmmakers aim for, as ‘the cinema provides a uniquely immersive experience.’* This has shown to be the best method of increasing the profiles of films. The release plans for films are discussed by distributors with the producers, exhibitors, and others such as publicists, designers, and advertising agencies.
Our film opening has been described as 'edgy', 'artistic', and 'quirky' - the montage opening is unconventional and the audience are unsure as to exactly what to expect. These qualities distinguish it as an independent, arthouse film.
Our prod
uction company, forty4 productions, would work with a film distribution company such as Dogwoof Pictures to distribute our film, as large distribution companies would be too expensive. Dogwoof Pictures are noted for releasing a number of foreign language films, such as the 
documentary Viva Zapatero! (Sabina Guzzanti, 2005) [which I have on DVD :o], but not exclusively. They are UK-based and support small independent films in their release, and have released over 50 films since 2003.Because our film product had a very low (virtually non-existent) budget it would be shown in more arty cinemas, where independent films run alongside a few blockbusters; this would be places like the Ritzy Picturehouse Cinema in Brixton, or the Phoenix Cinema in East Finchley, London, as they show films such as Moscow, Belgium (Christophe Van Rompaey, 2008), a Belgian film which would not generally be shown at big cinemas such as Cineworld. They also provide somewhere for local artists, including students, to showcase their work amongst similar standards in the Phoenix Gallery.
Alternatively, we could use the internet to showcase our film, on websites such as http://www.ukstudentfilms.co.uk/, where we would get a far higher potential global reach, or independent film festivals. Also, it is very clearly a British independent film, rather than an American one, with British actors, and a difference from high-budget American blockbusters; it would not be shown in mainstream cinemas, as apart from anything else, it would be
too competitive and would not be worth it.We could also exhibit our film at film festivals, such as the Raindance Film Festival in Piccadilly, London, where independent films are showcased and some are awarded prizes, such as last year’s ‘Film of the Festival’ winner, UK filmmaker Tom Tagholm’s About de Truffe.
*FDA website: http://www.launchingfilms.tv/distribution.php
Film Distributors’ Association [FDA]
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